Early introduction of Threads by Meta in a bid to challenge Twitter

 Meta's Threads app, a similar-looking app to Twitter, debuted a day earlier than expected, offering billions of users an alternative to the Elon Musk-owned social media service. The app allows users to post messages, reply to others, and like or repost messages. It also allows users of Meta-owned Instagram to follow the same accounts on Threads, potentially helping people add followers. Meta founder and CEO Mark Zuckerberg expressed gratitude to all who were part of Threads from day one. Some social media users referred to Threads as a "Twitter killer" due to the expectation that some users of the rival platform would jump ship in favor of the new app. Elon Musk has recently throttled the number of tweets nonpaying users can view per day, and Twitter has seen a spike in hate speech since Musk bought the platform last year. Meta is banking on a moment in time amidst peak Twitter frustration, according to Mike Proulx, vice president at tech research company Forrester. Threads is available in Apple's App Store and Google Play store. There are several Twitter alternatives, including Bluesky, which is backed by Twitter co-founder Jack Dorsey. Meta will have to compete with a flood of other Twitter alternatives, including Mastodon, Post.News, and Hive.



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